![]() ![]() It certainly was an ambitious task however, it turns out that impossible is nothing when you have a team of seasoned adventurers with you. We wanted to make a platform that would not only stand out in the market but also become a benchmark for other board game publishers. When I set out to do this, from the very beginning I wanted us to build something special – not just yet another e-commerce platform. Thus, an e-commerce platform run by a board game publisher needs to not only drive sales but also manage user traffic to the right channels. In some cases, they use multiple platforms and as a result, they run a number of distinct and separate sales channels. Some use the power of Kickstarter to promote and sell their games, while others resort to Amazon or their own e-commerce store. The vast majority of board games are sold by bricks and mortar game stores – at least this is true for the sector as a whole the situation of individual publishers varies greatly. ![]() If you are all about the numbers, rather than the process description, you might want to jump straight to the results. I am also going to demonstrate how to sell more via this specific channel. In this case study, I am going to showcase the steps that led us to build the best e-commerce platform for a board game publisher. ![]() We took the job, it was time to slay this monster. ![]() We immediately boarded our airship, only to find out that Gamelyn Games – a board game publisher – was looking for mercenaries to deal with their old and ugly e-commerce platform. Me playing Heroes of Land, Air and Sea by Gamelyn Games.Īughmoore needs a hero… we read in a message that the raven brought us, and at Frogriot, we never leave those in need at the mercy of the forces of evil. ![]()
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